An Invitation / Free Live Webinar

Build a Business That Lasts.

The principles that never change, and the tools that are changing everything.

A strategic conversation for entrepreneurs, coaches, consultants, and service providers who want to build a profitable, purposeful, and sustainable business in an AI-powered world.

Register here
Hosted by Joanne Muturi and Mourine Waswa
Joanne Muturi

Joanne Muturi

Life Purpose & Business Coach

Mourine Waswa

Mourine Waswa

AI Educator & Strategist

Date
Tue, 4 Aug
2026
Time
7:30 PM EAT
5:30 PM UK / 9:30 AM PST
Platform
Zoom
Link sent via Zoom
Investment
Free
Registration required
Reserve your free seat
Limited seats. Doors close 3 August, 11:59 PM EAT.
01 / The Shift

The business rules have changed.

What worked before may not be enough for the business environment we are building in today.

Markets are shifting. Customers are more selective. AI is changing how businesses operate, communicate, and grow, at a pace none of us has lived through before.

This webinar will help you understand what still matters, what must change, and how to position your business for long-term relevance.

02 / What You Take Home

Five key areas that will shift how you build.

This is not a survey of trends. Each section gives you a working principle and a way to apply it this week.

01

Business foundations that stand the test of time

The non-negotiables that separate businesses still standing in ten years from those that disappear in two.

02

Entrepreneurial mindset and identity

How the way you see yourself shapes the ceiling on what you can build, and how to raise that ceiling deliberately.

03

Strategic growth and decision-making

A clearer way to choose what to pursue, what to drop, and when to scale, so growth is sustainable rather than reactive.

04

Practical AI tools for modern business

The specific AI tools and workflows that save real time for real entrepreneurs, without losing your voice or your standards.

05

Systems, productivity, and execution

How to translate ideas into shipped work, with systems that hold when life gets in the way.

03 / Built For

This room is for you if you are a:

Coach or Consultant
Corporate Professional Building a Side Business
Expert or Service Provider
Purpose-Driven Entrepreneur
Business Owner Ready to Adapt and Grow

You don't need to have everything figured out. You just need to be serious about building something that lasts.

04 / Why Be In The Room
"

This is not another motivational talk. It is a strategic conversation for entrepreneurs who want to build with purpose, lead with integrity, and use modern tools intelligently.

Joanne and Mourine

You will leave with clarity on how to combine timeless business principles with practical AI tools to build a business that remains relevant, profitable, and sustainable.

You will leave with direction, not just inspiration.

05 / Your Hosts

Two experts. One conversation.

A purpose coach and an AI strategist, sharing what is actually working with the entrepreneurs they serve.

Joanne Muturi
Host No. 01

Joanne Muturi

Life Purpose & Business Coach

Joanne helps purpose-driven professionals build businesses aligned with their calling, strengths, and long-term vision. Her work sits at the intersection of identity, calling, and commercial reality.

She brings a steady, grounded presence to the conversations many entrepreneurs are quietly avoiding: what you are actually here to build, and why.

Purpose Identity Vision
Mourine Waswa
Host No. 02

Mourine Waswa

AI Educator & Digital Asset Strategist

Mourine helps entrepreneurs use AI and digital tools to simplify execution, increase visibility, and build practical business assets. She brings a strategist's eye to every system she builds.

Her focus is the unglamorous middle: the work of turning ideas into shipped assets, with tools that pull their weight.

AI Tools Strategy Execution
The Promise of the Room

Timeless principles. AI-powered execution.

Because yesterday's strategies won't build tomorrow's business.

Register Now

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Date
Tue, 4 Aug
2026
Time
7:30 PM EAT
5:30 PM UK / 9:30 AM PST
Platform
Zoom
Link sent via Zoom
Investment
Free
Registration required
Register here
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